Cascade

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Overview

Cascade, a newly constructed luxury high-rise by Lendlease, is situated in Chicago’s upscale River East neighborhood. To attract prospective residents, the building needed a series of lifestyle photographs that captured the essence of living in a modern, amenity-rich, and community-focused environment. The goal was to promote the elevated quality of life at Cascade and its position as a standout luxury residence.

Client

Lend Lease

Industry

Real Estate Developer

Service

Branding

Marketing

Duration

1 Month

The Challenge

With Cascade being a brand-new development, the challenge was to visually present it as an established, desirable place to live while highlighting its contemporary design and extensive amenities. The photography needed to evoke a sense of community, sophistication, and urban luxury, making it appealing to discerning buyers and renters.

The Solution

We produced a curated collection of lifestyle images that illustrated daily life at Cascade. The photoshoot emphasized the building’s premium features, such as the rooftop terrace with skyline views, state-of-the-art fitness center, communal lounges, and serene outdoor spaces. The photography captured residents engaging with these amenities, portraying a dynamic and luxurious lifestyle set against the backdrop of Chicago’s River East neighborhood.

The Result

The Result

The Result

The lifestyle photography successfully positioned Cascade as a premier destination for luxury living. The visuals became central to the building’s marketing efforts, resonating with potential residents and driving interest in the property. The imagery showcased the building’s amenities and the vibrant community atmosphere, ultimately helping to establish Cascade as a sought-after residential address in Chicago.

The lifestyle photography successfully positioned Cascade as a premier destination for luxury living. The visuals became central to the building’s marketing efforts, resonating with potential residents and driving interest in the property. The imagery showcased the building’s amenities and the vibrant community atmosphere, ultimately helping to establish Cascade as a sought-after residential address in Chicago.

The lifestyle photography successfully positioned Cascade as a premier destination for luxury living. The visuals became central to the building’s marketing efforts, resonating with potential residents and driving interest in the property. The imagery showcased the building’s amenities and the vibrant community atmosphere, ultimately helping to establish Cascade as a sought-after residential address in Chicago.

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